By :- Team VOH
24 May 2024
Noise, a leading smartwatch brand, has announced the acquisition of SocialBoat, an AI-powered women's wellness platform, for an undisclosed amount. This strategic move aims to drive innovation in Noise's premium wearable, the Luna Ring.
The acquisition of SocialBoat will bolster Noise's technology offerings and enhance its specialized capabilities. SocialBoat, known for its AI and women's health expertise, was India's highest-rated app in the women's health category. The platform uses AI algorithms to analyze data from various sources, including wearables, and provides personalized recommendations for nutrition, fitness, menstrual health, and overall well-being. By integrating SocialBoat's technology, Noise aims to enhance the health tracking features of the Luna Ring, offering comprehensive well-being support for women users.
This acquisition aligns with Noise's recent introduction of AI features in the Luna Ring, making it the first brand globally to integrate AI into a smart ring. The addition of AI is intended to enhance the Luna Ring's health and fitness tracking capabilities. As part of the acquisition, Swapnil Vats, Co-founder and CEO of SocialBoat, has joined Noise's innovation team. His expertise in AI-driven wellness applications is expected to further develop the Luna Ring's advanced metrics.
Amit Khatri, Co-Founder of Noise, emphasized the strategic importance of this acquisition for advancing the Luna Ring. He noted that the goal is to continually improve the smart wearable experience by leveraging AI and specialized health analytics. Integrating SocialBoat's expertise into Noise's ecosystem is aimed at addressing the evolving needs of consumers and enhancing the technological capabilities of Noise's products.
Overall, Noise's acquisition of SocialBoat marks a significant step towards expanding its technological prowess in the smart wearable sector. By combining its existing technology with SocialBoat's AI capabilities, Noise seeks to advance its offerings and redefine the user experience for its smart rings.
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