The brand was founded in 2014, by Deep Bajaj, CEO & Co-founder with a vision to break the stigma around menstrual hygiene and redefine femininity for modern times by offering products that solve unaddressed feminine hygiene issues. Sirona's journey and commitment to creating high-quality, sustainable, and accessible feminine hygiene products focuses on addressing the unique needs of women. Creating products and driving conversations around feminine hygiene problems, Solving all the unaddressed problems from puberty to menopause. while simultaneously promoting environmental consciousness, resonates deeply with everyone. Making informed decisions for holistic well-being.

The journey has seen several milestones in being socially and environmentally responsible: 

Menstrual cups Sold: 20,00,000

Menstrual cups donated: 10,000

PeeBuddy sold: 50,00,000

There is a wide range of period care products like period pain relief patches and roll on, period panties for flow management, sanitary disposal bag, menstrual cup steriliser and cleanser, rash-free sanitary pads, etc. Providing period care, toilet hygiene, and intimate care products, Sirona enhances women's modern lifestyles smoothly and comfortably. Offering all unique and innovative products that help women do what they want without withholding themselves. 

Sirona has set up the Sirona Hygiene Foundation which aims to spread awareness and educate women from all walks of life. Founded in 2014 with one SKU for Peebuddy, and across the years the brand portfolio has expanded horizontally to offer multiple solutions for women with the vision to break the stigma around menstrual hygiene and redefine femininity. SKU’s like PeeBuddy: Sirona's journey began with the introduction of PeeBuddy, a revolutionary product that allows women to stand and pee in public toilets, thereby avoiding contact with unhygienic surfaces. Menstrual Cups: Sirona offers menstrual cups as an eco-friendly alternative to traditional sanitary pads and tampons.Tampons: Sirona provides tampons that are designed to provide comfort, protection, and convenience during menstruation. Herbal Pain Relief Patches: Sirona has developed herbal pain relief patches specifically designed to alleviate menstrual cramps. Intimate Wash and Wipes: Sirona offers intimate wash and wipes formulated with natural ingredients to maintain the pH balance of the intimate area. Pregnancy and Postpartum Products: Sirona recognizes the unique needs of women during pregnancy and postpartum stages. They offer a range of products such as stretch mark creams, nipple care products, breast pads, and disposable underwear to support women during these phases. 

MORE ABOUT THE BRAND

Sirona, an award-winning brand, is acclaimed for changing the feminine hygiene industry by introducing unique products that address unsolved period, intimate, and toilet hygiene issues that women confront from puberty to menopause. Sirona has sold over 18 lakh menstrual cups and over 50 lakh PeeBuddy urination devices. Sirona also offers some ‘India’s first’ innovative products like Period Pain Relief Patch for period pain, PeeBuddy Urination Funnel to assist women to stand and pee in dirty toilets, Oxo-biodegradable Disposal Bags for hygienic disposal of sanitary waste, Rash-free Black Pads, Menstrual Cup Steriliser kits, among other unique products. Sirona products are Toxic-Free, Allergy-Fee, Cruelty-Free, Vegan, and are Made Safe Australia Certified. Sirona also offers India’s first Period Tracker on WhatsApp. The easy-to-use tool helps menstruators across demographics and geographies to keep a tab on their periods just by sending a “Hi” to the Sirona WhatsApp Business Account at +919718866644. The Period tracker can be used to track three goals - track periods, conceive, and avoid pregnancy.

In December 2021, Sirona joined beauty & personal care conglomerate the Good Glamm Group on an aligned vision of scaling the brand using the group’s content-creator-community-commerce moat. In 2022, Sirona also acquired the self-defense brand Impower by Sirona which offers products such as Pepper Spray and Emergency Alarm that come in handy in case you feel a threat to your safety. Recently Sirona also acquired Bleu, India’s First 100% vegan condom brand made from sustainably sourced latex and free from harsh chemicals such as parabens, glycerine, benzocaine, and nitrosamines making them both safe and comfortable for use by both partners.

Take a deeper look at the following aspects:

- Product Innovation: Sirona has gained a reputation for introducing ground-breaking feminine hygiene products. I would love to explore the inspiration behind these innovations, the research and development process, and their impact on improving women's lives.

Sustainability Initiatives: Sirona's emphasis on sustainability is admirable. I am curious to learn more about the company's sustainable practices, such as the use of biodegradable materials and eco-friendly manufacturing processes. Additionally, I am interested in understanding how Sirona educates and empowers women to make environmentally conscious choices regarding feminine hygiene.

- Social Impact: Sirona's commitment to social impact is commendable. I would like to discuss the initiatives taken by Sirona to support women's health and hygiene in underserved communities, and how the company ensures the affordability and accessibility of its products to reach a wider demographic.

- Future Vision: Exploring Sirona's vision for the future of feminine hygiene is essential. I am excited to discuss any upcoming projects, research endeavors, or partnerships that Sirona plans to undertake to continue its mission of empowering women across the globe.

We genuinely believe that shedding light on Sirona's remarkable work will not only inspire and educate individuals but also encourage women to prioritize their health and well-being. The insights gained from this interview will be invaluable in disseminating information to a wider audience, helping to create a positive impact.

INNOVATIVE PRODUCT OFFERINGS

Reusable Menstrual Cup Applicator

It is a revolutionary solution that makes menstrual cup insertion easy and comfortable for menstruators who want to switch to using menstrual cups. The applicator is compatible with Sirona's Small and Medium Menstrual Cups, providing an enhanced and hassle-free experience during menstruation. 

Key features of the Sirona Reusable Menstrual Cup Applicator include:

Easy and Comfortable Insertion: The applicator's rounded top and smooth surface ensure that the menstrual cup can be inserted effortlessly in one go.

Sustainable and Economical: The applicator is designed to last up to 8 years, promoting sustainability. 

FDA Approved and Safe: The Sirona Reusable Menstrual Cup Applicator is FDA-approved, guaranteeing its safety and compliance with rigorous quality standards. It is also free from BPA and latex, ensuring it is safe for use.

Compatible with Sirona Small and Medium Cups: The applicator can be used with Sirona Small & Medium menstrual cups.

To ensure a smooth and pleasant insertion process, it is recommended to use a water-based lubricant with the Sirona Reusable Menstrual Cup Applicator. Sirona is dedicated to providing innovative and high-quality menstrual hygiene solutions that prioritize user comfort and sustainability. The launch of the Sirona Reusable Menstrual Cup Applicator marks another significant milestone in our mission to make menstrual care products accessible, eco-friendly, and empowering for menstruators across India.

Sirona Period Pain Relief Patches

Instant relief from menstrual cramps. Cool patches with no chemicals or side effects. Enriched with the goodness of menthol and eucalyptus oil. An easy solution for period pain. 

TO REACH OUT

Website: https://www.thesirona.com/

Instagram: https://instagram.com/sironahygiene